Behavior Insights Opportunities Understanding the Behavior Insights Dashboards and how to use it Cole Geitner
The first question we like to ask people before using the Behavior Insights dashboards is:
What search query would you like to rank #1 for?
Enter a query such as "High impact running shoes" or "subscription food service." DemandJump's analysis identifies and prioritizes the most powerful searches people conduct, questions they ask, websites they visit and more, in and around your topic or phrase.
This in turn shoes you exactly what content to write, what searches or questions matter most for paid search, and what websites to advertise on in order to target consumers or businesses when it matters the absolute most.
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Discover > Behavior Insights > Opportunities
If you want to dive deeper than the summary dashboard into those prioritized questions and searches, then head to the Opportunities dashboard. Instead of limiting you to the top 20 searches and questions, this dashboard gives a comprehensive look at what exactly customers are searching and asking, what your coverage is, and what your competitors coverage is
What this dashboard solves
What are my customers searching for?
What are my customers asking?
How much coverage do I have on those questions and searches?