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      DemandJump Competitors

      What Your Competitors Mean, How They Add Value, and How to Add Them to Your DemandJump Account

      In addition to the terms and questions your potential customers are searching for information about, DemandJump users can gain even deeper insights by identifying key competitors and the terms and questions they’re having success with. Competitors are a crucial aspect within the DemandJump platform. Entering your competitors populates data across the entire platform, including the Research & Discovery and Manage Pillar Topics dashboards.

      Why Should You Add Competitors?

      Adding competitors provides a wealth of information to consider when developing your own pillar strategy. Here are a few examples of how competitive insights can enhance your own content strategies within the Research & Discovery and Manage Pillar Topics areas of the DemandJump platform:

      Research & Discovery

        • Topic Summary: For any selected topic, see where you stack up against your competitors, measured in terms of Organic Market Share.
        • Compare Topics: With a specific topic identified, you can:
          • See how your Ranking Keywords compare with the competition
          • View graphs illustrating Estimated Monthly Traffic by Website, and Website Estimated Monthly Traffic by Topic.
        • Competitor Rankings: On a keyword-by-keyword basis, you can view the keyword’s Priority, as well where you—and your competitors—rank for each.
        • Organic Channels: View Organic Search data, including Organic Keyword Market Share by Page Position, broken down by company/competitor. You can also see exactly what content pieces are driving success, including direct links to the specific content driving traffic. 

      Manage Pillar Topics

        • Pillar Summary: Compare an identified Pillar Topic’s Organic Market Share with that of your competitors.
        • Pillar Rankings: View suggested keywords’ Priority and Position in Search. Additional columns make it easy to compare your position vs. your competitors’, formatted as a table.
        • Pillar Trends: Compare how your and your competitors’ Estimated Daily Traffic are trending over time.

      Types of Competitors

      There are two different types of competitors, direct and indirect.

        • Think of direct competitors as businesses that offer the same (or very similar) products or services as your business. They should be around the same size as your business and have similar objectives. These are the businesses that you want to outperform.
        • Indirect competitors, on the other hand, may compete for the same audience or in a related market as you, but they are not necessarily a similar size or have the same product offering.

      Examples of Direct and Indirect Competitors

      Let’s take Starbucks as an example.
        • Direct competitors would include companies like Dunkin' Donuts or Caribou Coffee.
        • Indirect competitors would include companies like McDonald's, 7-Eleven, or Folgers. They are all different sizes and in different markets, however, they still compete for the same audience - people who want a cup of coffee.

      In developing your specific strategy and objectives, we recommend a general ratio of one indirect competitor for every three direct competitors.

      How Do I Add Competitors to My DemandJump Account?

      To add competitors to your account, follow these simple steps:

        • First, click the Settings (gear) icon near the upper-right corner of the screen and select Competitors. Or, if you are signing up for the first time, you’ll add competitors during your initial set up process.
        • Enter only your competitors.

      Notes on Adding Competitors:

        • You must be an admin to add competitors.
        • Competitors must be a domain name (e.g., starbucks.com).
        • Do not include "https", "www" or any unique pages on a company’s website (e.g., starbucks.com/menu/drinks/hot-coffees).

        Your competitive data will be available within the platform in 1-2 business days. You can return to the App Store at any time to update or change your competitors.

        Should you have any questions, please feel free to reach out to our team! Look for the blue chat icon on the bottom-right of the webpage. We look forward to helping you get the most out of DemandJump!