Google Ads Understanding the Google Ads tab and how to use it to evaluate Google Ads search behavior Cole Geitner
Analyze
DemandJump's Analyze section consolidates all of your cross-channel digital marketing & eCommerce data into one place. This allows users to stop flipping through disparate platforms to understand how site visitors buy.
With DemandJump, and in particular the Analyze section, you are able to unify all cross-channel marketing and eCommerce data in one place, to make sense of what's working.
Google Ads > Performance
The Performance dashboard allows you to evaluate Google Ads search performance with easier accessibility- Understand your performance and quality score over time. Look at top performers and maximize those, while addressing areas where performance may be lagging.
What this dashboard solves
How do I improve my marketing ROI?
I don’t know where my budget is going
I want all my data in one place
I don’t know how to improve ROAS
How do I measure Quality Score?
Google Ads > Keywords
The Keywords dashboard is a summary of keyword stats. Not only can you see how your keywords are performing on the whole, this dashboard allows you to manipulate the data and even edit directly in google ads, to start optimizing.
What this dashboard solves
Where do I focus my keyword bids?
How do I improve keyword QS?
I’m guessing on my budget
How do I measure keyword impact?
Google Ads > Queries
The Queries dashboard provides words/phrases that are triggering your ads. You can see the individual search queries that users are searching to find you and the Queries dashboard packages these into the themes. This helps you understand just how much traffic is attributed to each theme, and in turn which queries. This makes it a lot easier to understand what users are actually searching for.
What this dashboard solves
What search terms lead users to my site?
What search terms impact conversions?
What is my unique count of search terms?
Where do I focus my keyword bids?
Google Ads > Paths
The paths dashboard helps users understand search behavior change over time. Every marketing channel has its own marketing funnel. Understanding which keywords drive the 1st, 2nd, or 3rd user session will help you make the right decisions about keyword optimization.
What this dashboard solves
How does user behavior change over time?
Where do I focus my keyword bids?
What do users search for each time they visit?
Am I properly educating my users?
Google Ads > Overlap
The Overlap dashboard shows you where you're paying for search queries in multiple places. it helps to find inefficiencies such as campaigns, ad groups and keywords where search queries are overlapping, so you can eliminate unnecessary duplicates and spend.
What this dashboard solves
How do I improve my marketing ROI?
How can I eliminate wasted spend?
How can I find immediate cost savings?
I don’t know where my budget is going
How do I improve marketing returns?