To truly understand the content recommendations that we provide, you need to first understand how the platform chooses what to recommend.
DemandJump uses a purely data-based approach based on the connectedness and relevancy of topics within a Pillar Topic Network.
When you search something, Google will surface a list of terms called “people also ask” within the organic results. These are terms that Google deems relevant and connected to the first search query. Oftentimes, they are relevant questions that people ask about that topic. If we drill into these recommendations, we will start to see the same keywords used over and over.
If you were to search one of those “people also ask” terms, you will get another set of recommendations from Google. DemandJump does this process thousands of times to surface the most connected terms around your Pillar topic.
If you picture a spiderweb of those connected topics that surround your Pillar topic, you will see keywords that are highly connected and keywords that are a bit more siloed, as shown below. When creating content, you want to focus on the most connected terms.
This is how DemandJump picks the keywords it recommends. DemandJump looks at the spiderweb of topics around your Pillar and prioritizes the most highly connected terms.
This connectedness metric is measured by the DJ Score, the more connected and relevant a term is to the network, the higher the DJ Score. DemandJump also prioritizes the keywords and topics by DJ score. The higher the DJ score, the higher priority the topic.
When you write about the most connected, relevant terms to your Pillar topic, you are doing a few things:
- Telling Google that you are an authority on that topic
- Providing content for what users are actually searching
- Becoming a thought leader in the space around your Pillar topic
- Reaching users looking for your topic, no matter how they’re searching for it or where they are in their journey
The intention of Pillar-Based Marketing is to write content that users are actually searching for. If you can meet your audience where they are, you are likely to gain website traffic resulting in conversions.