Understanding the various dashboards on the platform is the first step. Actually using each dashboard on a regular basis is another step. Let's break each step down.
Research & Discovery
The collection of dashboards under “Research & Discovery” serve as powerful resources to gauge how you’re ranking on specific topics that are not set as your pillar. These dashboards are exceptionally helpful for running quick insights on topics to gather reports on how many keywords and questions are related to your insight, how you rank compared to your competitors, and how your insights compare to each other.
Get Topic Insights
The topic insights dashboard serves as a hub for you to run reports on topics you may be curious about seeing how your organization currently ranks, but these topics may not fit under your pillar plan. Insight reports are an unlimited resource to provide you with information on a topic at the specific time the report is run. This is vital to understanding how your organization is currently ranking and establishes a strong baseline of knowledge.
This also has advanced options to better cater to the needs of your organization. There are prompts to change the location (defaulted to the United States) and an option to change the default language from English.
Topic Summary
The topic summary dashboard specifically provides information on any of the insights run under “Get Topic Insights.”
The top of the dashboard provides insight on an estimated amount of monthly searches as well as the number of keywords and questions related to the topic. This allows for you to see if there is an appropriate amount of search volume and keywords around the topic insight to pursue writing content. If there is not a satisfactory amount of search volume and keywords, it may be worth running different insights to see if target audiences are using different keywords to search for your topic.
The topic summary dashboard also provides a high level overview of the specific topic performance and how your organization compares to your competitors. The graph at the top of the dashboard provides detailed competitor information based on organic rankings related to the topic. The information is broken out into total keyword rankings in addition to where they are ranking in regards to pages on Google. Clicking the color segments gives greater detail into the keyword or content rankings for specific pages.
The topic summary dashboard will additionally highlight the top 25 keywords and questions related to your insight and where your organization currently ranks. The “How are you performing?” segment of the dashboard provides an overview of how your keyword and content rankings. Clicking any of the numbers within the boxes will bring up the exact keyword or piece of content that’s ranking and the position it’s in.
Compare Topics
The “Compare Topics” dashboard serves as a collective hub for all of the topic insight reports you’ve run and provides the ability to compare the topics based on estimated monthly searches, total discovered keywords, how many keywords you’re ranking for, and how many keywords your competitors are ranking for.
In the topic field, you’re able to select multiple topics to compare and ensure you’re able to compare relevant insights. Clicking into the numbers within the table will populate a report with the topic, the specific keyword, and how you’re currently ranking.
Competitor Rankings
The competitor rankings dashboard provides a list of keywords related to the specific topic reports run within “Get Topic Insights.” This provides insight to gaps in rankings between you and your competitors and which areas could be improved to decrease gaps in rankings.
This list breaks out the priority of the keyword in relation to the topic, how your organization is currently ranking, and how your competitors are ranking on the keyword.
Manage Pillar Topics Dashboards
This is the home of all things Pillar data and where you will want to look regularly. Each dashboard serves a unique purpose to provide insight into the performance of your pillar and how your organic rankings are changing on a weekly basis.
Set Pillar Topics
Ensure you have your pillar topic set within the DemandJump platform. This enables the software to run recurring reports every week to build up a valuable dataset for your organization. This selection should be based on the research and discovery results.
Pillar Summary
The pillar summary dashboard provides a high level overview of current pillar performance for the most recent report and how your organization compares to your competitors.
The graph at the top of the dashboard provides detailed competitor information based on organic rankings related to the pillar topic. The information is broken out into total keyword rankings in addition to where they are ranking in regards to pages on Google. Clicking into the color segments gives greater detail into the keyword or content rankings for specific pages.
The dashboard will additionally highlight the top 25 keywords and questions related to your pillar topic and where your organization currently ranks. These topics and keywords are updated on a weekly basis based on Google search trends. This is to ensure that the DemandJump platform provides opportunities for your organization to notice gaps where you’re not currently ranking.
The “How are you performing?” segment of the dashboard provides an overview of how your keyword and content rankings compare to the previous period. Clicking any of the numbers within the boxes will bring up the exact keyword or piece of content that’s ranking and the position it’s in.
The dashboard also highlights suggested new blog posts and pillar pages for you to create to increase your organic rankings. Clicking on any of the topics will bring up the actions menu, giving the option to “Write about this.” When selected, a content brief will be generated. This provides an outline of the content and the suggested keywords to be included in the blog. Content briefs will be populated under the Manage Content menu.
Pillar Trends
The pillar trends dashboard provides insight into your organic rankings over time based on the pillar topics you have set.
See how your organic rankings have changed over time after having published your content. Our data measures based on rankings on Google to show your page placement. Clicking any of the colored segments will show a list with the specific keyword you’re ranking for, the URL for the content that’s ranking, and the position the keyword is ranking in.
Further down the dashboard, there’s a table breaking out your keyword rankings and how specific topics change rankings week by week. This gives insight into how the priority questions your content is answering can change over time and which areas may require additional focus.
My Content Performance
This dashboard highlights each page of your website and how many key terms are ranking within the content. This dashboard shares a similar purpose to the last table on the trends dashboard. However, in this case the DemandJump platform is pulling in specific URLs from your website.
One key aspect of this table is that it shows changes week by week to see how your rankings change over time. Checking this regularly is important to know which pieces of content may be driving more results.
Manage Content
This menu option currently houses the “Content Briefs” dashboard. This area can be used to manage who is working on the content and to monitor the progress of the project.
Content Briefs provide suggested titles, headings, keywords and questions to utilize on pillar pages, support pillars, and blogs throughout your pillar strategy. Anytime you want to write a new piece of content, it will be important to run a content brief with the title of the piece first.
Within a content brief, you’re able to change the set content length. Increasing this will add additional suggested keywords to the brief for you to pick from and incorporate into content. We recommend choosing a set of keywords and questions from the options below following these guidelines:
- For supporting blogs around 750 words, choose 7-8 keywords
- For sub-pillars around 2,000 words, choose about 15
- For pillar pages around 3,000 words, choose about 20
When you are running your own project, you may want to use this dashboard to update the status of each piece of content to signal whether it has been “Assigned,” “In Progress,” “Published,” etc. This is also where you can mark which person is on each piece (if there are multiple people working on a project!)
Track Keywords
Using these options to track your important keywords on a regular basis can make a difference in your marketing strategies.
Start with Setting a Keyword List
Clicking on the settings menu in the upper-right corner to pull up the “Keywords” option. This page will allow you to build out a keyword list which refreshes on a weekly basis to show where your organization ranks on specific keywords. Additionally you have the ability to set up the list for a specific location to better cater to your targeting.
Keyword Summary
The keyword summary dashboard highlights the organic market share your organization holds compared to your competitors in reference to the keywords within your keyword lists.
Clicking into the chart will show the list name, the keyword you’re ranking for, the page that is ranking, and the best position ranking for the keyword. Additionally further down the dashboard, your ranking keywords, questions and phrases will be broken out.
Keyword Trends
The keyword trends dashboard provides an overview of a weekly report on how your keywords rankings change over time, similar to the pillar trends dashboard.
This page highlights the amount of keywords you have in the top 100 positions as well as your keywords ranking on page one. Further down the page, the keywords are broken out with their rankings week by week, showing how your rankings change overtime.
Using The Dashboards On A Regular Basis
While you may be excited to try out each resource at first, it is unrealistic to expect each user to go through every dashboard every day. Our goal is to make the platform easy to use whenever you have the time.
Here are our recommendations for what to check on a regular basis:
- If you are deciding on new topics to write, use the “Research and Discovery” menu.
- If you are curious how your posted pillar content is performing, look at “Pillar Trends” and “My Content Performance.”
- If you are tracking progress on a current content project, use “Manage Content” to pull content briefs, update statuses, or to assign specific people.
Using the platform can be the first step to long-term pillar-based success.